TTF_Digital Marketing

  SEO , an abbreviation for Search Engine Optimization, is amongst the most vital and sought-after tools that entrepreneurs should implement in the present-day business environment.  In simple terms, SEO refers to the process of enhancing the quality and volume of website traffic towards a website/webpage from search engine results (World Nation News, 2022). ‘Bots’ are used by search engines to crawl webpages and gather data from them. Suppose, you punch in a phrase or query onto a search engine. You will be able to see dozens upon dozens of webpages linked to that search query show up in a matter of a few seconds. In case your website appears on the first page of search results, you are undoubtedly expected to acquire traffic to your website. This is essential if you are trying to get discovered in a market that is saturated (World Nation News, 2022).

  Secondary products displays and end caps are essential elements of a shopping experience. They are considered to be highly significant for product producers to be distinct and reach out to bustling in-store shoppers. Moreover, they are also the area where out-of-store marketing converges in-store marketing. So far whilst manufacturers and retailers have shown the positive influence of displays and examined the effect of pricing on shopper  behavior , there is a shortage of data-driven observations on good details of display activity: • What is the ideal design and content for a display? • The best placement for a given display? • What sort of displays possess a high level of stopping power? • What aspects are more or less impactful on consumers who are making a purchasing decision?

  The world as we know it is filled with multi-diverse groups and  smaller populations  residing within those groups and within those populations are smaller communities, etc. When we are to study insights regarding these several segments, one cannot just see the averages and presume that the insights we have obtained reflect the experiences and opinions included within. Moreover, discovering aggregate results might be confusing.  If we try to employ sales strategies or base marketing on these results, it will hinder a company’s potential to gather authentic and impressive insights as market researchers attempt to grasp the complete human experience as well as the motivational factors of their audience. Aggregated data can give rise to all things, ranging from unsatisfactory product launches to poor market performances and audiences turning away. Therefore, businesses need to concentrate on comprehensive segmentation and become granular with data (get detailed data...

Many elements go into organizing an event . Whatever the nature of your event is, the following ideas may help to make your next event stand out from the crowd:  Suppose you are planning a conference event and may already have an impressive list of renowned speakers you would like to invite. Whilst they may provide valuable insights, there is a possibility that well-experienced delegates attending the conference might be dulled out by seeing the same speakers at almost any given event . Hence, it is worth looking outside your industry for growing ideas. For example, if your event happens to cover some topics that also impact other types of businesses, it is worth inviting few key-note speakers to give their own take on the matter from a fresh perspective. ​

  In the present-day world, where micro-targeting and multi-channel advertising is at large, it is becoming increasingly difficult for a brand to efficiently convey an integrated strategy. Marketers require a more thorough outlook to understanding the efficiency of all-around advertising, given a confusing range of accessible media choices. So far, innovative pre-testing is carried out at the place of individual ads. Thus, the question for ad researchers now is: How can one comprehend and calculate (especially beforehand), various ads collaborate to create a brand? The answer? Look at where it all gathers together; inside the consumer’s head.

  Hybrid events . Chances are that this word will be familiar to most. And why not? After all, hybrid events are the latest event trend since the Covid-19 pandemic. Simply put, hybrid events are a combination of live and virtual events. By definition, a hybrid event is one that uses a mix of in-person and digital components, customized to every attendant for flawless experiences (Freeman, 2021).  Every segment of a hybrid event , irrespective of whether it is virtual or in-person, is exclusively prepared and customized for each individual attendee in order to push for action and observation. The in-person attendees at a hybrid event receive high-touch VIP experience that will enable the business to get leads and the virtual attendees, on the other hand, can accessibly dig into your content and form new meaningful connections, all from the comfort of their houses. Furthermore, thanks to present-day technological advances, it has become quite easy to design a hybrid event that i...

 It is no shocker that most present-day consumers are OBSESSED with popular social media apps, namely, Instagram , TikTok and Snapchat due to a variety of reasons.  After all, it is the epitome of the digital age! News flash: TikTok is trending. Regardless of your love or dislike towards it, TikTok is getting steadily difficult to ignore AND it is here to stay. Following a ground-breaking year of 2021, the social platform and its viewers are now more than ever (Cyca, 2022). Moreover, other than the media hype around TikTok, the question is; what is it that has made this app so famous- and what are the ways in which it can be leveraged?  Let’s have a look at the facts and figures. Three popular apps were explored: ( Instagram , Tiktok and Snapchat) each of which are famous for various reasons.  Accordingly, a panel of consumers were requested to give a rating to each of the apps.  The consumer ratings are outlined below: 

  The much awaited Dubai Expo 2020 has finally opened its gates to the world and we must say, we are super impressed! (Opening Ceremony, anyone?) The Expo will be hosting the world for 182 days straight in all its glory, packed with new experiences, there will truly be something for everyone! However, we can’t help but think- what does it mean for businesses? Global platform Dubai Expo 2020 will serve as a one-of-a-kind global platform to draw investments, form agreements and foster international cooperation . The onset of Expo 2020 will nurture start-ups and small businesses; acting as a catalyst for growth.

Influencer marketing can be used for both; B2C and B2B businesses, however, this strategy is definitely more effective in some scenarios than others. For instance: if your business involves selling skincare, influencer marketing seems to be an ideal choice. Since YouTube and social feeds are continually buzzing with people trying the latest trending beauty and skincare products, therefore, opting for the influencer route to promote your product offering clearly seems to be a wise decision. To learn more about it check out our website :  https://ttf.ae/

The current business environment facing marketers has revolved at a startling speed. In the past few months, the world has witnessed revolutionary transformation and challenge within the political domain. What’s more is that the time and number of resources used on this and its media coverage is shocking.  The world’s economic status is distressing, to put it mildly, with a number of industries crumbling under pressure. The 2020 pandemic led to a revolution in the world of events as we know it. Consequently, this has led to event planners to review and reconsider everything ranging from business models and sponsorships to event-related technology and delivery of content.  

  In a few seconds, you will see dozens of web pages linked to that search query appear. In case your website appears on the first page of search results, you are undoubtedly expected to acquire traffic to your website . This is essential if you are trying to get discovered in a saturated market (World Nation News, 2022). SEO is ever-evolving and if utilized correctly, is proven to be an effective method in attracting consumers to your online channels. Moreover, the onset of the Covid-19 pandemic has affected nearly every industry globally (including SEO!). Therefore, the pandemic has led to consequential changes regarding traffic and internet searches. It has certainly boosted several retail businesses onlin e, in addition to reliable data sources. Needless to say, lots of people nowadays count on digital services for their daily needs.

  Having access to a vaccine is seen as the biggest game changer for re-starting live events with approximately 51% of event planners stating this as a motivational factor that will make them confident in planning live physical events once again. The 2020 pandemic led to a revolution in the world of events as we know it. Consequently, this has led to event planners to review and reconsider everything ranging from business models and sponsorships to event-related technology and delivery of content. Read on to learn about some major key statistics for the  events   industry in 2021 that are likely to have an influence on the way events are created To learn more about it checkout our blog :  https://ttf.ae/event-statistics-after-the-on-set-of-the-pandemic/

  The current business environment facing  marketers  has revolved at a startling speed. In the past few months, the world has witnessed revolutionary transformation and challenge within the political domain.  What’s more is that the time and number of resources used on this and its media coverage is shocking. The world’s economic status is distressing, to put it mildly, with a number of industries crumbling under pressure. For full article check out our blog:  https://ttf.ae/challenges-opportunities-facing-marketers-post-covid-19-crisis/

The Covid-19 pandemic has wreaked havoc on global economies and disrupted our everyday lives to a large extent as we know it.  The events industry is no exception. Amongst the innumerable challenges that Covid-19 has brought upon the industry, hosting in-person (live) events is the toughest.  Due to growing concern about the virus spreading, venues were forced to shut down, and most gatherings were cancelled/put on hold to prioritize people's health and safety. Nevertheless, cancelling in-person events has led to soaring demand for virtual events.  Event companies have had to focus their approach on industry events, discovering newer methods to connect with new clients, investors and stockholders. ....... ... For more check out our blog :  https://ttf.ae/challenges-faced-by-the-events-industry-during-the-covid-19-pandemic/