Hybrid Events in the COVID-19 Era
Hybrid events. Chances are that this word will be familiar to most. And why not? After all, hybrid events are the latest event trend since the Covid-19 pandemic. Simply put, hybrid events are a combination of live and virtual events. By definition, a hybrid event is one that uses a mix of in-person and digital components, customized to every attendant for flawless experiences (Freeman, 2021).
Every segment of a hybrid event, irrespective of whether it is virtual or in-person, is exclusively prepared and customized for each individual attendee in order to push for action and observation. The in-person attendees at a hybrid event receive high-touch VIP experience that will enable the business to get leads and the virtual attendees, on the other hand, can accessibly dig into your content and form new meaningful connections, all from the comfort of their houses. Furthermore, thanks to present-day technological advances, it has become quite easy to design a hybrid event that is just as comparable as its physical counterpart, in terms of engagement and majesty.
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