Using In-Store Behavior Analytics to Bridge the Gap Between Surveys and Sales

 Secondary products displays and end caps are essential elements of a shopping experience. They are considered to be highly significant for product producers to be distinct and reach out to bustling in-store shoppers. Moreover, they are also the area where out-of-store marketing converges in-store marketing. So far whilst manufacturers and retailers have shown the positive influence of displays and examined the effect of pricing on shopper behavior, there is a shortage of data-driven observations on good details of display activity:



• What is the ideal design and content for a display?
• The best placement for a given display?
• What sort of displays possess a high level of stopping power?
• What aspects are more or less impactful on consumers who are making a purchasing decision?

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