Tik Tok, Instagram, Snapchat and Ad Dollars

 It is no shocker that most present-day consumers are OBSESSED with popular social media apps, namely, Instagram, TikTok and Snapchat due to a variety of reasons. 



After all, it is the epitome of the digital age!

News flash: TikTok is trending.

Regardless of your love or dislike towards it, TikTok is getting steadily difficult to ignore AND it is here to stay.

Following a ground-breaking year of 2021, the social platform and its viewers are now more than ever (Cyca, 2022).

Moreover, other than the media hype around TikTok, the question is; what is it that has made this app so famous- and what are the ways in which it can be leveraged? 

Let’s have a look at the facts and figures.

Three popular apps were explored: (Instagram, Tiktok and Snapchat) each of which are famous for various reasons. 

Accordingly, a panel of consumers were requested to give a rating to each of the apps. 

The consumer ratings are outlined below: 


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